Written by Altriva founders Aaron Yetter and Justin Mathena with Hoss Hostetler, Altriva's Director of CRM, Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their organization. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.

The book covers the capabilities of Microsoft Dynamics CRM 4.0, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments.

The book demonstrates Microsoft CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will gain the confidence and expertise to deliver a solution that provides long–term success for your organization.