Microsoft Dynamics CRM provides a platform to extend the application using a well-defined, well-known application framework and provides broad options for implementation architecture from on-premise to hosted to SaaS models. While many solutions also deploy traditional CRM functionality, xRM describes the flexibility to manage broader information and relationships more quickly and cost effectively using Dynamics CRM as a base platform.

Altriva utilizes the flexibility of Dynamics CRM as a platform to develop solutions that are not tied to the traditional boundries of CRM's customer relationships.  This approach allows us to develop the solution quicker than pure custom development with lower costs for support.  Solutions that manage Vendor relationships, product bundeling, project effort tracking, are all examples of xRM solutions that are quickly developed to support the unique project requirements.