Written by Altriva founders Aaron Yetter and Justin Mathena with Hoss Hostetler, Altriva's Director of CRM, Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their organization. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.

The book covers the capabilities of Microsoft Dynamics CRM 4.0, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments.

The book demonstrates Microsoft CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will gain the confidence and expertise to deliver a solution that provides long–term success for your organization.

Altriva resources are experts in defining CRM strategies and implementing CRM technology with an average 10+ years of experience across the team, and expertise with Microsoft Dynamics CRM since the initial Alpha release. Altriva resources are recognized experts having achieved the designation of Gold Certified Microsoft Partner in the competency, writing extensively on successful implementation concepts, and building an ever-growing, large number of referenceable clients across many industries